International

Get contents, get customers …

says Joe Pulizzi

And this is what we do:  to increase and retain traffic on our brands’ properties we build – or find and activate – networks, based on compelling content.
On what do you build a successful network? Without a doubt, on the professional production of a stream of original and a high level content, otherwise difficult to find. There aren’t shorter ways of engagement. This is the mainroad.
Name: Amigdalab. Age: almost 2 years. Occupation: communication company.

Why investing in a new communication company when, in these two years, big names in this field have closed down?
In the last few years (months, days) the process of communication has changed so much that it is, now, something new.

Communication turned into a social process. This fact is disrupting business practice, not only related to marketing and communication, but to commercial, Research & Development and distribution.
Customers are the heart of our corporate vision: the protagonists of true co-creation projects that involve each business practice, and supply of sophisticated content, and are attractive for hypertargeted public, reference of our brands.
It’s a new way of communicating that implies creativity and technology becoming indispensable to each other, in a structure that, for professional know-how, experience and logical organization and production, is simply different from an advertising agency, and from a web agency, and from a production house, and from an editorial company as they used to be. Because it is all this,  within a strong strategic vision. Here we are.

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