Lorenzo Guerra

is the founder of A-lab. After more then 10 years seniority in the digital world, he has created a new digital agency.

In his long career he has  gained a wide experience on communication and the digital world. The projects he has worked on have a very strong social strategy, which means strengthening social bonds between  users, their interaction, and leverage on their motivation to participate.

Lorenzo is used to manage relationships with people from different contexts and understands customers’ objectives, and translate clients’ goals into a meaningful project in which the digital is the tipping point.
He pursues all steps of implementation, acknowledging all roles involved in the process.

Lately he has worked for:
Nestlé, UGC social network for pet owner.
Leroy Merlin. Digital strategy, web portal connected with e-commerce, ad campaign, web game, SEO, launch of new shopping sites. Developing and managing a functional community.
Juventus FC. Development of  a social network of Italy’s most prestigious football team.
Gay.tv. Italy’s first TV social network.
Siemens Italy. Designed their digital strategy